Mohegan Appoints Heather Menzano as Vice President, Web Communications to Spearhead Digital Marketing Communications and Growth

ByApril D. Pitzer

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Heather Menzano to Immediate the Improvement of Mohegan’s Present Electronic Communications Abilities and Articles Advancement Competencies

UNCASVILLE, Conn., June 6, 2022 /PRNewswire/ — Mohegan, earth renowned entertainment and gaming brand, nowadays introduced the appointment of Heather Menzano Vice President, Website Communications to oversee corporate and on line casino branded web-site and app enhancement in North America. Menzano will direct all related information analysis capabilities and digital ROI techniques for the Mohegan corporate and casino house brand names. Menzano joins the team with a wealth of encounter foremost strategic campaigns at premier amusement and hospitality places, and her insight will be integral to Mohegan’s long term electronic performance.

“Heather joins us at a pivotal time. We welcome her to our executive staff as we continue to gravitate toward reducing-edge technological know-how, digital methods and experiences for casino players and amusement-seekers all-around the place,” said George Galinsky, Senior Vice President, Promoting Communications of Mohegan. “With around 14 many years of expertise major businesses and doing the job closely with govt administration to spearhead strategic communications, Heather’s skills in brand name administration will unquestionably contribute to Mohegan’s continued progress.”

In her position, Menzano will report right to Galinsky to elevate guest and public communications to develop prospective profits channels these kinds of as residence websites, apps, and transient SMS and email. Menzano will be liable for developing communication techniques with casino house advertising and marketing heads, company, and section heads across marketing, PR, marketing, social media and functions. She will also spearhead strategic arranging, reporting, conversion metrics, monitoring and established plans for Mohegan’s annual marketing and advertising system and KPI reporting.

Menzano is a communications field veteran acquiring served in advertising and general public relations roles for significant profile brand names such as Resorts Casino Resort (also managed by Mohegan), Revel Entertainment and Caesars Entertainment.

To study much more about Mohegan, remember to stop by: www.mohegangaming.com.

About Mohegan
Mohegan is the proprietor, developer and supervisor of leading enjoyment resorts in the United States, Canada, and Northern Asia. Mohegan’s U.S. operations consist of resorts in Connecticut, Washington, Pennsylvania, New Jersey, and Nevada Canadian functions are based in Niagara Falls and Mohegan Encourage is found in Incheon, South Korea. The brand’s iGaming division, Mohegan Electronic, provides reducing-edge on the net gaming methods to Mohegan’s loyal supporter foundation and fulfills the digital wants of shoppers on a world-wide scale. Mohegan is operator and operator of Connecticut Sun, a expert basketball staff in the WNBA. For much more information and facts on Mohegan and its qualities, you should pay a visit to www.mohegangaming.com.