Yesterday — #MartechDay, yay! — we unveiled the worldwide 2022 marketing know-how landscape, following using a calendar year off in 2021. It grew a outstanding 24% to 9,932 answers. To make it readable, we really designed it totally interactive at martechmap.com, where by you can search, filter, zoom, and a lot more. It is fairly wild.
But inspite of its intellect-boggling scale, the martech landscape has usually been a sidebar to the real tale of how technologies is transforming promoting. The genuinely neat stuff for me is how entrepreneurs leverage these instruments with method, expertise, and creativity to realize extraordinary results for their corporations and their shoppers.
This is why The Stackies: Promoting Tech Stack Awards are my most loved local community event in the martech sector. Every year, marketers enter by sharing a solitary slide that illustrates their martech stack. They often shout-out to the precise goods they use. But the best ones specific how they consider about their stack conceptually. How does it fit into their organizational functioning system? How does it assist their client journey?
Collectively, they give us some insight into how martech is remaining used.
And, because it’s also a enjoyable awards plan, several style and design their stack slides with a small more pizzazz. Not always suitable to the stack’s mission, but entertaining to look at.
This yr, 32 corporations despatched in stack illustrations. You can see all of them in the cost-free Point out of Martech 2022 report we launched yesterday — The Stackies begin on website page 31. (And if you want to see the kinds from past many years, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per competent entry to a non-gain. In the previous, we have donated to organizations that encourage variety and inclusion in martech. This calendar year, supplied the horrible condition in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Every single 12 months, we also pick 5 “winners” for the awards. I place winners in estimates because, although the types we pick out are awesome examples of martech stacks that have introduced something specifically valuable or creative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a entire wins from this impressive corpus of authentic-earth stack illustrations.
4 Profitable Stacks from 2021, Up to date for 2022
My gratitude is especially immense for companies who enter The Stackies many yrs in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
4 of the five winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered yet again this calendar year with up-to-date slides, and wow, they are severely awesome. They thoroughly qualify as successful entries yet again.
Even so, we needed to distribute the like a little bit to contributors who didn’t just acquire last year. So although we did not pick them as winners for 2022, they genuinely are entitled to to be recognized as “standing winners” from last 12 months.
Here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to lead to The Stackies! These types of a excellent way to help the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Continue to, selecting 5 winners amongst all the remaining great entries was rough. These are the types we picked, but I strongly inspire you to down load the full set in the Condition of Martech 2022 report and decide on out your favorites. Share them on social media and give a shout-out to these businesses to allow them know you enjoy their contributions.
Our 5 picks, in alphabetical order:
Yet again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so numerous wonderful entries from the AMA, Annum, Cvent, Electronic Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and extra. Examine them all out.