June 19, 2024


General will live on forever

A Cheat Sheet for Your Art Marketing Tasks


Do you at any time question what a normal marketing and advertising program for your art would seem like?

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.
©Jane LaFazio, Artichoke Family. Watercolor and coloration pencil.

When considering about articles to share listed here, on social media, or in my publication, I comb by means of earlier blog site posts and a folder of ideas—always finding something new.

Anything that did not strike a chord a calendar year ago suddenly calls my identify. The time is right to discover the topic. Or to revisit it.

Lots of decades back I found this ask for deep in my submitting process: I locate it beneficial to be reminded of what I can do or probably definitely really should do on a every day, weekly, month to month, etc. basis.

The cheat sheet that follows is for Julie and all people who finds ease and comfort in knowing what to do and when. Below is a uncomplicated marketing and advertising routine you can follow and adapt to your needs.

Day-to-day Artwork Internet marketing Responsibilities

  • Devote time in the studio, connecting with your function. Without it, you have no purpose to have a promoting program.
  • Browse anything about art or enterprise for inspiration and inspiration.
  • Write-up an image or movie to to social media.
  • Add a new pin to your Pinterest boards. Keep in mind that Pinterest is the 3rd most potent lookup motor on the web, so don’t overlook the description!
  • Spend 5-10 minutes commenting on other social media accounts, especially these from folks you want to join with or, probably, pupils you are supporting.
  • Make a be aware of what you attained in the course of the day and give by yourself a pat on the again.
  • Create your gratitudes or say them aloud, remembering that you won’t get a lot more of just about anything (cash, followers, college students, subscribers) till you respect all that you by now have.
Kay Crawford painting inspired by Monet's gardens at Giverny | on Art Biz Success
©Kay Crawford, Eternal. Pastel on paper, 18 x 24 inches.

Weekly Art Marketing and advertising Jobs

  • Post an report and pictures of your artwork to your weblog.
  • Examine in a few of instances with your on the web group. And be part of the Artwork Biz Relationship if you are not presently supported by other bold artists and a workforce of artist mentors. When you make these connections, you’ll find all types of tactics and help.
  • Send a handful of individual e-mail, notes, or thank-you playing cards to collectors or others who have been form to you.
  • Make and write-up a new video clip or do a livestream.
  • Come across a couple of new individuals on social media to connect with.
  • Perform a little on your newsletter strategies so that you’re ready to publish on your regular routine.
  • Overview your week. Recognize what was truly great and what you could possibly have discovered to carry into the long run.

Regular monthly Art Internet marketing Duties

Rorschach drawing by Charlotte Corini
©2013 Charlotte Corini, Homage to Rorschach 8. Pen and ink on paper, 11 x 17 inches.
  • Make a date with oneself to revisit old information or your written content tips folder. You may have an working experience similar to mine and locate a very well of inspiration.
  • Ship a publication or very simple concept to your total e-mail list.
  • Attend an artwork functionality or function in individual exactly where you can meet up with new people today and join with aged good friends.
  • Update your listing with names of people who want to acquire e mail or typical mail from you.
  • Evaluation your revenue goals to see if you’re on observe for the yr. Step on the fuel if you’re guiding.

Quarterly Artwork Advertising Responsibilities

  • Mail postcards to all people you want to maintain your title and art in entrance of.
  • Check out in with your gallerists to see how they are accomplishing, and how you could possibly be able to help them provide extra of your artwork.
  • Update photos and textual content on your web-site.
  • Update your artwork stock information if you will not do it extra regularly.
  • Critique your upcoming plans, alter and recommit to your objectives. Permit me guide you by means of this process in the Artist Planning Classes.

Yearly Artwork Promoting Duties

  • Review your revenue aims to see how you did and what you need to incorporate or alter for the New Year.
  • Set practical, but demanding, targets for the calendar year.
  • Comb by way of your whole web page to see that the information is fresh and the design looks current.

Optimize Your Online Marketing

Has it been a moment given that you’ve got updated your web site and social media profiles? Owning hassle remembering the past time you looked in depth at how you happen to be presenting your self on line?

Be a part of me for Enhance Your On-line Marketing and abide by the lessons to spiff up your on the net existence. 


This list isn’t really supposed to be made use of out of the box.

Sit with it. Engage in with it. Use what performs for you.

Most of all, appreciate the journey.

That’s what Enhance Your On the web Promoting is about. Not about performing a lot more, but about recognizing your minimal ability and selecting a path that is right for you.

Your existence as an artist would not be significant if you do not have a minor entertaining along the way.

This was at first released September 15, 2014 and is current frequently with initial opinions intact.


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